Mission
To increase competitiveness of our clients and simplify their finances
We utilize infrastructure, financial strength, and a relatively small market share in many fields.
Vision
To transform financial services in Iceland with reciprocal benefits in mind
We accentuate opportunities that others cannot take advantage of.
Strategic guiding lights
Be the client
We always put ourselves in the client's shoes and think from their point of view.
Choose our projects
We direct our energy where it is the most profitable for both the client and us.
Work as a team
We use the strength that lies in broad management, short communication pathways, clear authorizations, and distributed decision-making.
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Reinvent the task
We take advantage of business models, technology-based solutions, product supply, ESG, infrastructure, processes, and organization.
Be a responsible part of society
We think about the future and work toward a sustainable society.
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Values
Courage Long-term thinking Simplicity